Core Values
Pursuing excellence
Integrity, Performance, Responsibility, Innovation, Harmony
Strategic Goal
Serving Society, Delivering Excellence
Overall Requirements of the Development Strategy
To build First Rapid Bank into an excellent bank driven by the pursuit of noble values, a bank that shoulders significant responsibility for the nation’s revival, a bank that possesses competitive edges in the globalisation process, a bank that leads lifestyle changes in technological innovations, a bank that earns customer loyalty in market competition and a bank that meets the expectations of shareholders, employees and society in the course of its sustained development.
Development Strategies
First Rapid Bank